ONTARIO, Calif. — José Olé, an Ajinomoto Foods brand, introduces Rolled Tacos, differentiated by their larger size and a crispier outer layer. In addition to a 20-ounce/10-count pack, they come in a new proprietary “Dos Tacos” 2-pack with a unique cooking sleeve technology that ensures crispiness when microwaved. In conjunction with the Rolled Tacos launch, José Olé is unveiling redesigned packaging that reflects the brand’s commitment to fresh, high quality ingredients with modern, contemporized graphics.
Rolled Tacos come in four flavors, including two new universally loved flavors loaded with nacho goodness:
- Queso Chicken Nacho—also launching in a Chimichanga and Mini Tacos
- Loaded Beef Nacho—also launching in a Chimichanga
- Shredded Chicken
- Seasoned Beef
Rolled Tacos are available in a 4-ounce/2 count “Dos Tacos” size at a suggested retail price of $1.19 and a 20 -ounce/10-count pack size at a suggested retail price of $5.49.
“Consumer preferences and expectations are always evolving and now, more than ever, they are looking for foods with bold, craveable flavors made from fresh ingredients. Over the past 17 years, José Olé has been committed to being a go-to solution for insatiable appetites – and this year the brand is proud to deliver innovative Rolled Tacos, fresh packaging and new on-trend flavors,” said Curtis Hector, Sr. Brand Director, Strategic Lead Mexican & Italian, Ajinomoto Foods North America.
For more information on these new products, flavors and packaging, please visit www.joseole.com.