NEWARK, NJ (March 9, 2018) – The Manischewitz Company, the largest marketer of Kosher foods in North America, announced today that it has solved the age-old dilemma of the hour and a half-long cook time that home chefs are faced with when preparing frozen Gefilte Fish. With the launch of The Manischewitz Company’s new Premium Gold Pre-Sliced Frozen Gefilte Fish, the average cook time of the traditional dish has been cut down to just 15 minutes, saving time and hassle for gefilte fish lovers everywhere! Available now in select retailers and Kosher grocery stores, the new Gefilte Fish is the first-ever frozen gefilte fish that is pre-sliced.
“Our new Pre-Sliced Frozen Gefilte Fish takes the long preparation and cooking out of the traditional recipe for Gefilte Fish and makes the whole process easier for our consumer. So, instead of being forced to cook an entire loaf, the customer can now choose how many slices of Gefilte Fish they actually want to prepare and store the rest for future use,” said David Sugarman, the CEO of The Manischewitz Company. “We are really proud of this new product, as well as our ability to excel in the kosher food category. We have truly become a much more efficient and innovative company in recent months and years, and we continue to maintain our leadership role in the industry.”
The Manischewitz Company’s new Pre-Sliced Frozen Gefilte Fish, which is gluten free and Kosher for Passover and year-round, is offered in a frozen 20-ounce re-sealable bag. It is certified Kosher by both the Orthodox Union (OU) and Rabbi Shmuel Teitelbaum of the Tartikov Bet Din, giving it broad appeal amongst all segments of the kosher market. The new product is available at select Kosher grocery stores and at select ShopRite and Stop & Shop locations.
Visit www.manischewitz.com for more product information.
About The Manischewitz Company
The Manischewitz Company (TMC) is a specialty foods company comprised of 12 authentic kosher foods brands, including Manischewitz®, Season®, Goodman’s® and Jason®. TMC offers a diverse product line that spans over 30 unique product categories. The Manischewitz® brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz. Success paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Macaroons, and Gefilte Fish. Today’s Manischewitz offers Broths, Noodles, Potato Pancakes, and Matzo Balls. Manischewitz is matzo and so much more! See www.manischewitz.com for more product and recipe information.