Madison, WI — The International Dairy Deli Bakery Association added Jennifer Fleiss to the speaker lineup at IDDBA 18. Fleiss’ presentation is “Experiential Marketing—The New Frontier.” IDDBA’s annual tradeshow runs June 10-12 at the New Orleans Ernest N. Morial Convention Center.
Jennifer Fleiss is the CEO and Co-Founder of Code Eight, the first portfolio company within Walmart’s startup incubator. She leads a team focused on developing highly-personalized, one-to-one shopping experiences.
Her career started when she co-founded Rent the Runway, a company that makes designer clothing rentals a convenient and accessible luxury experience for women. Fleiss served many positions during her time at Rent the Runway, from Head of Business Development to President. She remains a Rent the Runway board member and advisor.
Fleiss has been recognized with many awards including Inc. Magazine’s “30 Under 30” and Fortune Magazine’s “Most Powerful Women Entrepreneurs”. Fleiss is a proud advisor to many female-founded startups and co-founder of The RTR Foundation. She also serves on the advisory board of the HBS Startup Studio and is a guest lecturer at Yale, Princeton, NYU, Columbia, and Harvard Business School.
At IDDBA 18, Fleiss will share her experiences creating and working with startups and offer advice to market and plan for your own company. At Expert Neighborhood, an area where you can make appointments to meet one-on-one with experts, she will be able to answer questions on: relationship building through technology; business growth and project planning; and one-on-one marketing.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit iddba.org.