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Ben & Jerry’s Launches Moo-Phoria

Burlington, Vt.-based Ben & Jerry’s has launched Moo-phoria, a line of light ice cream with chunks and swirls in vanilla, chocolate, caramel and peanut butter flavors. The line features 60%-70% less fat and 35% fewer calories found in traditional ice cream. Each half-cup serving of Moo-phoria has 140-160 calories. Like all Ben & Jerry’s flavors, Moo-phoria doesn’t have artificial sugar substitutes or sugar alcohols.

 

Flavors are:

Chocolate Milk & Cookies—Chocolate and vanilla light ice cream swirled with chocolate chip cookies. 140 calories per ½ cup serving.
Caramel Cookie Fix—Vanilla light ice cream with shortbread cookies and salted caramel swirl. 150 calories per ½ cup serving.
PB Dough—Chocolate light ice cream with gobs of chocolate chip peanut butter cookie dough. 160 calories per ½ cup serving.
In addition to the famous chunks and swirls, Ben & Jerry’s sources organic milk and cream for the base mix of each Moo-phoria flavor.

Moo-phoria has a suggested MSRP of $4.89. For more information, visit www.benjerry.com/moophoria

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