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Green Giant Launches Veggie Spirals

PARSIPPANY, N.J., Jan. 8, 2018 /PRNewswire/ — Green Giant Veggie Spirals, the latest in the brand’s popular Veggie Swap-Ins line, can save Americans more than 2 trillion calories* this year if consumed in place of pasta. Green Giant Veggie Spirals begin to hit shelves in select stores this month and are expected to achieve nationwide distribution in February, becoming the first nationally distributed brand of frozen spiralized vegetables, just in time to help consumers make and maintain their resolutions to eat more veggies in 2018.

Spiralized vegetables are a great alternative to pasta, with fewer calories and fewer carbs per serving, but up until now either required extensive prep time and cleanup — or offered consumers short shelf-lives. The release of Green Giant Veggie Spirals (MSRP $3.99) marks the arrival of an easier and faster way for Americans to enjoy this popular food swap — going from the freezer to the table in just six minutes. In fact, if all Americans replace their dry pasta this year (200 calories per serving*) with Zucchini Green Giant Veggie Spirals (15 calories per serving), they will collectively save over 2 trillion calories in 2018.*

Green Giant Veggie Spirals are the latest progression in our Veggie Swap-Insline, and perhaps our most-anticipated innovation to date, as social media has been abuzz about this release for weeks,” said Jordan Greenberg, Vice President & General Manager, Green Giant. “Families are always looking for new ways to simplify their clean eating routines, especially in the New Year, and Green Giant Veggie Spirals is our answer to their call.”

Green Giant Veggie Spirals are 100 percent vegetables, with no sauces or seasonings. Each package of Green Giant Veggie Spirals provides consumers with an easy and convenient way to add more nutritious veggies to any meal. All four varieties (Zucchini, Carrots, Beets and Butternut Squash) are gluten-free, Paleo-friendly, and contain fewer calories and carbs per serving than traditional pasta. Green Giant Veggie Spirals are frozen at the peak of freshness and packaged in a convenient heat and eat container.

Green Giant has partnered with Hungry-Girl.com, a leading site for consumers looking for ways to lighten up their favorite foods, to reveal the new Green Giant Veggie Spirals. The brand’s social media posts announcing Green Giant Veggie Spirals went viral with tremendous consumer interest.

“The new line of Green Giant Veggie Spirals is a total game changer!” said Lisa Lillien, a.k.a. Hungry Girl. “People are obsessed with using spiralized veggies as pasta replacements that save calories and carbs while tasting great. And Green Giant‘s line of heat and eat spiralized vegetables makes them so much easier to enjoy!”

Visit GreenGiant.com to learn more about Green Giant Veggie Spirals. Follow @GreenGiant on Instagram and Facebook to find recipes and videos featuring Green Giant Veggie Spirals.

*

Note: To collectively save over 2 trillion calories, Americans would have to replace all of the dry pasta (200 calories per serving based upon the leading brand of dry spaghetti) they purchase over a full year (based upon Nielsen Scantrack; TTL US xAOC, 52 w/e 11/25/17) with Zucchini Green Giant Veggie Spirals (15 calories per serving). Although we genuinely believe consumers will fall in love with our Green Giant Veggie Spirals and often use it as a replacement for traditional pasta, our lawyers have told us to inform you that we can provide no assurance that every American will do so or that over 2 trillion calories will be saved.

About Green Giant
Few brands enjoy a heritage as rich as that of Green Giant®. For over 100 years, Green Giant has been devoted to growing the best quality and most unforgettably delicious vegetables for you and your family. For more information and some simple and tasty recipes, please visit www.greengiant.com.

About Hungry Girl
Lisa Lillien (a.k.a. Hungry Girl) is a New York Times best-selling author and the creator of the Hungry Girl brand. She is the founder of hungry-girl.com, the free daily email service that entertains and informs hungry people everywhere. Lisa is the author of twelve bestselling cookbooks, six of which debuted at #1 on the New York Times Best Sellers list. She has also starred in a top-rated cooking show on both Food Network and Cooking Channel. A self-proclaimed “mad scientist” in the kitchen, Lisa dishes out guilt-free recipes, tips & tricks, supermarket finds, and survival guides for real-world eating situations.

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