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Stater Bros. Debuts 'Digital Deals' Coupon Program

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SAN BERNARDINO, Calif., April 16, 2013 /PRNewswire/ — Stater Bros. is pleased to announce an easy way for customers to save time and money, without the use of a club card. Beginning this week, all 167 Stater Bros. Supermarkets will offer digital coupons through the Company’s new “Digital Deals” Program.

Digital (or electronic) coupons are much more convenient than cutting out coupons, and they are never left at home because they are tied to an online account. Stater Bros.’ digital coupons are clipped online at and then redeemed at the time of checkout by entering a personal 10-digit number (such as a phone number) on the customer payment keypad at register.

Customers can sign up for the “Digital Deals” Program at on their computers or mobile devices. Once registered, customers can digitally “click” on the coupon offers for the products their families use everyday. A list of the clipped coupons can then be printed for reference. When customers purchase the correct products and quantities and enter their own personal 10-digit number at the register, the savings are automatically applied and printed on the receipt.

“The new ‘Digital Deals’ Program is a convenient way to make grocery shopping easier,” said Jack H. Brown, Chairman and CEO of Stater Bros. Markets. “We are certainly glad to provide this additional opportunity to save on the products that our ‘valued’ customers purchase everyday.”

Coupons are available immediately after they are clipped online, and unused coupons are kept in customers’ accounts until they expire. Each customer’s account also tracks which coupons have been redeemed as well as provides a yearly savings total.

At present, Stater Bros. is offering approximately 100 digital coupons, which include a combination of manufacturer, Stater Bros. Brand and exclusive online coupons. New coupons are also added weekly. In addition, print-at-home coupons are still offered through the “Digital Deals” Program.

Stater Bros. is the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2012 of $3.9 billion. The Company currently operates 167 Supermarkets, and there are nearly 18,000 members of the Stater Bros. Supermarket Family.

Warren Thayer

Warren Thayer

Warren is the Editorial Director & Managing Partner for Frozen & Refrigerated Buyer.

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