The pandemic may be all but over, but the supermarket industry continues to battle the out-of-stocks it brought with it. The
Fried rice and potstickers are also outperforming the category as a whole, though industry observers say it’s time for some new flavors. L ike the rest of the supermarket, the frozen Asian foods category saw dollar sales surge ahead (+12.8% to $281.15 million) while units sales dropped off (-2.0%) during
Category is holding its own, aided by the introduction of next-generation smoothie kits (no blender needed). Bolstered by younger parents who tend to be more health-conscious than previous generations, frozen fruit continues to outperform the frozen department as a whole. During the 12 weeks ended Jan. 1, unit sales dipped
The three largest subcategories all registered double-digit gains (entrée unit sales were up, too). A slew of new better-for-you options promises to keep the momentum going. Although unit sales dipped 1.1%, breakfast foods fared much better than the frozen department as a whole during the 12 weeks ended Jan. 1,
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2019: 1 Gold, 2 Silver, 3 Bronze
2018: 2 Gold, 1 Bronze
2017: 2 Gold, 1 Silver, 1 Bronze
2016: 2 Gold, 1 Silver
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