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FROZEN BREAD & DOUGH DOLLARS RISE 6.9%

But the refrigerated dough category registers a whopping 28% gain, thanks to double-digit growth by biscuits and pastries/dumplings. After registering better-than-average comps during the last few quarters, the frozen bread and dough category seems to be losing some of its luster. Although dollar sales jumped 6.9% to $325.74 million during

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‘EGGFLATION’ BRINGS UNIT LOSSES

But the premium segment — especially pasture-raised — continues to thrive, thanks in part to narrowing price gaps. Although egg prices are falling as producers slowly rebuild flocks decimated by avian flu, consumers hit hard not just by “eggflation” but rising prices across the supermarket are pulling back on purchases.

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AFFORDABLE INDULGENCE LEADS TO SWEET SUCCESS

Premium offerings — both decadent and better-for-you — are helping the frozen desserts category outpace the department as a whole. Thanks to above-average price inflation, dollar sales of frozen desserts/toppings jumped 13.1% during the 12 weeks ended Jan. 29 to $281.6 million (versus 8.5% for the frozen department as a

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