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Paul Chapa, Co-Founder & Managing Partner
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Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com
The pandemic may be all but over, but the supermarket industry continues to battle the out-of-stocks it brought with it. The
Fried rice and potstickers are also outperforming the category as a whole, though industry observers say it’s time for some new flavors. L ike the rest of the supermarket, the frozen Asian foods category saw dollar sales surge ahead (+12.8% to $281.15 million) while units sales dropped off (-2.0%) during
Category is holding its own, aided by the introduction of next-generation smoothie kits (no blender needed). Bolstered by younger parents who tend to be more health-conscious than previous generations, frozen fruit continues to outperform the frozen department as a whole. During the 12 weeks ended Jan. 1, unit sales dipped
The three largest subcategories all registered double-digit gains (entrée unit sales were up, too). A slew of new better-for-you options promises to keep the momentum going. Although unit sales dipped 1.1%, breakfast foods fared much better than the frozen department as a whole during the 12 weeks ended Jan. 1,
Within a year of its founding in 2009, Frozen & Refrigerated Buyer took over (and remains at) the No. 1 position in ad revenues in its market.
11,800+ targeted decision-makers in the grocery, mass, club, convenience, natural/organic, specialty and drugstore channels, as well as senior executives in the manufacturing and logistics sector.
Frozen & Refrigerated Buyer has consistently won awards for editorial excellence from the American Society of Business Publication editors, with nine gold, silver and bronze awards in just the past three years.
Browse hundreds of companies in the industry.
Including suppliers, sales agents, distributors, logistics companies, and manufacturers.
Or reach us directly:
Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com
Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com