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This month’s online edition of Frozen & Refrigerated Buyer.

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COVER STORY: CALIfORNIA, HERE THEY COME!
Retailers converge on Anaheim in search of the latest and greatest natural fare.

THE DATABANK
Sales data from IRI, courtesy of Peter Penguin, Bessie Bovine and Delano Deli.

OUT WARREN’S WAY
Hey, milk lobby. Nobody confuses almond milk with cow’s milk. Get real.

JOHNNY’S COLUMN
Observations on shelf sets in dough, margarine and cheese — and what might help improve them.

CHECK IT OUT!
Have dramatic shifts in the mix of marketing spend produced better ROI? In a word, “no.”

COOL INSIGHTS
Affluent households demonstrate greater spending in several store departments and categories, but is our industry taking advantage of that spending power?

MULTI-SERVE MEALS DRIVE GROWTH
Thai, Korean and other non-Chinese flavors are also heating up the Asian foods category.

HIGH-END YOGURTS A HIT
The category is down, but an influx of hot new whole milk, dairy-free, drinkable and other premium varieties could help turn things around — if retailers make room.

PREMIUM SEGMENT UP 6.5%
Although the pizza category as a whole lost some ground, the high end continues to expand. But manufacturers say it could use a little “merchandising love.”

SNACKING TREND BUOYS SEAFOOD
Sales are down, but healthy, innovative product launches, especially in the snack segment, are
expected to net gains in the coming year.

LOGISTICS: THE DRONES ARE COMING!
Drones may soon be used in frozen and refrigerated warehouses for quick and efficient inventory taking.

NEW PRODUCTS
From cauliflower-crust pizza to drinking vinegar (yeah, that’s a thing), we’ve rounded up the hottest new foods and beverages.

THE ENDCAP: REVIVING DINNERS FOR MILLENNIALS
Here’s how to get frozen dinners back on our radar. It’s really not that hard, if you dare.

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