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Author Archive | Todd Hale

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CLAIMS TO FAME

Many products with on-pack wellness claims are outpacing overall retail growth. Across Nielsen-measured retail channels and categories, Nielsen Wellness Track reports products labeled organic achieved a four-year compounded dollar growth rate (CAGR) of 14% — considerably higher than the 3% sales growth across the store the past 52 weeks. But several more specific wellness claims […]

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YOGURT SALES TOP $7.7 BILLION

Up another 3.3% last year, the category remains a major growth driver, but retailers and manufacturers need to stay on top of shifts in consumption. Across Nielsen-measured retail channels, refrigerated yogurt sales topped $7.7 billion during the 52 weeks ended Dec. 26, ranking a very respectable 23rd out of 342 Nielsen-measured categories. In addition, yogurt […]

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‘TIS THE SEASON

Winning the seasonal frozen and refrigerated food shopper is an important driver of year-over-year growth. While stories about Black Friday and Cyber Monday dominate media coverage of the retail industry leading up to Christmas and Hanukkah, you can bet retailers have their eye on year-end holiday food shopping as well. My local Kroger has some […]

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YOUNG OR OLD: WHO MATTERS MOST?

Todd Hale discusses differences in the buying habits of Millennials and Boomers and how they might impact the future of frozen and refrigerated foods. At last month’s 2015 NFRA Convention, I shared insights on how well NFRA member categories are connected across generational and multi-cultural consumer segments, as well as among households at the extremes […]

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PROMOTE OR INNOVATE?

That is the question posed by Todd Hale, who examines the impact of each approach to growth on frozen and refrigerated sales. For the third time since 2011, the National Frozen & Refrigerated Foods Association (NFRA) selected Nielsen to create a comprehensive state of the industry report. The company was charged with providing new and […]

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DO SWEAT THE SMALL STUFF!

Urbanization and tiny houses could have a major impact on our industry. How will you respond? A lot has been written about the urbanization trend in countries around the globe. The number of people living in rural areas has been on the decline for many years as populations shift to urban areas in support of […]

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RETAIL DISRUPTION: THE NEW NORM

How well is your company prepared to respond to all the changes? I don’t know about you, but my head spins each week just trying to keep up with news about innovation and change in our industry. If you are not doing so already, I urge you to subscribe to Kevin Coupe’s industry e-newsletter (www.MorningNewsBeat.com). […]

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DRIVING GROWTH

In the final article of a five-part series, Todd Hale discusses health and wellness opportunities. Why should we care about health and wellness? Because, at a time when growth is still challenging in many departments and categories, many products with wellness claims are significantly outpacing overall retail growth. Nielsen Wellness Track is an enhanced capability […]

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DRIVING GROWTH

In the fourth of a five-part series, Todd Hale discusses winning the occasion — or season.   BY TODD HALE Much has been written about evolving meal occasions, but when it comes to sales impact, snack or treat occasions are the clear winners. Over the past four years, among all Nielsen-measured food and beverage categories […]

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DRIVING GROWTH

In the third of a five-part series, Todd Hale discusses winning shopping trips through precision marketing against shoppers that matter most. BY TODD HALE   At the 23rd annual NFRA Executive Conference in Tempe, Ariz., last month, there were discussions in most of the general sessions around opportunities to enhance retailer and manufacturer performance with greater […]

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